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Meet the startups already making a difference
About

Discover what it means to be a part of the Google for Startups alumni community

Stories

Meet founders and startups proving that innovation happens everywhere

Directory

Browse our alumni directory and discover startups across regions and industries
About us

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Going to market

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Following best practices

Using Google Ads

Using Google Analytics

Developing a monetization plan

Following best practices

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Think with Google

Reach new customers nationally and globally

Open resource
Open resource
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Think with Google

Reach new customers nationally and globally
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Discover new markets and users across the world to increase your revenue.

Google’s Market Finder tool helps you identify potential opportunities, build your growth plan, and start selling to more people.

Get started

Get started
6 biases that influence purchase decisions

Category heuristics

Power of now

Social proof

Scarcity bias

Authority bias

Using Google Ads

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Skillshop

Grow Your Business with Google Ads

Online course
Online course
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Skillshop

Grow Your Business with Google Ads
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Learn how Google Ads can help you achieve your business goals with this short course from Skillshop.

Google Ads helps you get in front of customers when they're searching for businesses like yours on Google Search and Maps.

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Free

20 minutes

Course from Skillshop

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00:00

Create your first campaign
Video
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Google Ads

Create your first campaign
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Create your first campaign

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Create your first campaign

Learn how to build your first search campaign using Google Ads.

Play this short video to get started with setting your goals and budget.
Google Ads

Get better ads performance, faster

Product feature
Product feature
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Google Ads

Get better ads performance, faster

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Grow your business faster and more efficiently with Google Ads automation.

Automated solutions can help you to engage with the right users at the right time and with the right messages. To get better results, faster.

Get started
00:00

Understand your customer’s behaviour
Video
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Google Ads

Understand your customer’s behaviour
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Understand your customer’s behaviour

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Understand your customer’s behaviour

Learn how to measure your conversions to help you make better decisions about your ad spend.

Explore this guide to help you set up measurement tools and tags to support and inform your business goals.

Using Google Analytics

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Google Analytics

Reconnect with lost audiences

Product feature
Product feature
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Google Analytics

Reconnect with lost audiences

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Learn how to configure your Google Analytics so that you can connect and follow up with users.

Discover how to create audiences of users who didn’t complete purchases, and engage them through Google Ads.

Get started
Google Analytics

Measure your conversions

Product feature
Product feature
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Google Analytics

Measure your conversions

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You can set up GA4 to measure success in the way that makes the most sense for your business.

Learn how to set events and conversions to measure your important user activities.

Get started
Google Analytics

See your full customer cycle

Product feature
Product feature
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Google Analytics

See your full customer cycle

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Learn how to connect your Google Ads with your Analytics properties.

Set up these channels so you can have a full overview of your ROI and see how you can optimize for best results.

Get started

Developing a monetization plan

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Google Developers

Earn more revenue

How to guide
How to guide
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Google Developers

Earn more revenue
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Explore different monetization options and best practices to help you earn more.

Develop a flexible monetization strategy that works with your audiences and markets.

Learn more

Learn more
Udacity

Define a monetization strategy

Online course
Online course
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Udacity

Define a monetization strategy
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Create and apply a sustainable financial strategy by joining this course from Udacity and Google.

Learn how to develop, manage, and measure your strategy using a blend of lessons and real life examples.

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Free course

Approx. 1 month

Intermediate

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Google Developers

Set up your subscription-based product

Podcast
Podcast
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Google Developers

Set up your subscription-based product
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Learn how to use a subscription payment method to monetize your apps and games.

Discover tips from experts on finding the right offer and price, and getting started with subscription monetization.

Play podcast

Play podcast
To maximize your revenue, consider a flexible monetization strategy that adapts to your audiences and markets.

Google Play
Different audiences can have different preferences for paid apps, in-app purchases, subscriptions, ads, and other ecommerce.

Google Play

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